We’re Returning to Medication Call Reminder
Clarifying our mission to help people take the right medication, right dose, at the right time
An Important Clarification About Our Brand Journey
Important Update: Medication Call Reminder was our original service and domain. We’re returning to the name that clearly communicates what we do best.
We want to clarify some confusion about our brand evolution. Medication Call Reminder was actually our original service – the platform dedicated to ensuring people take the right medication, the right dose, at the right time.
Brief Experiment
Short-term marketing initiative
Our True Identity
Original service since day one
The WillaRx Experiment: What We Learned
Earlier this year, we experimented with the WillaRx brand as a marketing initiative. We thought a shorter, more brandable name might help us reach more people. However, we discovered something important:
- Confusion increased: New users didn’t immediately understand what WillaRx offered
- Searchability decreased: People searching for “medication reminders” had trouble finding us
- Trust was impacted: The unclear name made some potential users hesitant to try our service
Our realization: When your service deals with health and medication adherence, clarity isn’t just nice to have – it’s essential. People need to immediately understand what we do and trust that we’ll help them manage their health safely.
Why We're Returning to Our Roots
Medication Call Reminder wasn’t just our original name – it’s our mission statement. Every word matters:
- Medication: We focus specifically on medication adherence
- Call: We use phone calls (the most reliable method) to deliver reminders
- Reminder: We help people remember their critical medication schedules
This name immediately tells you exactly what we do: we call to remind you to take your medication. No confusion, no guessing, no marketing fluff.
Our Unchanged Commitment
While the name is changing back, what hasn’t changed is our dedication to:
- Helping people take the right medication
- Ensuring the right dose at the
- Right time, every time
Our team, technology, and commitment to your health remain exactly the same. We’ve simply realized that our original name best serves our mission.
